I found this on the company that made the commercial, Leo Burnett, and I had to further research it because it wasn't clear to me that it was fake. The reason for its conception was to raise awareness of the prevalence of domestic violence. As far as I know this campaign was only in Amsterdam.
Monday, March 26, 2012
Cosmetic Line for the Physically Abused -- Amsterdam
The Dutch police produced this advertisement for a fictitious cosmetic line called "my secrets," a makeup line designed for physically abused women. Fake projects include a sterilizing moisturizer to clean dry blood wounds and a black eye eye shadow kit to hid a black eye as a trendy smokey eye.
I found this on the company that made the commercial, Leo Burnett, and I had to further research it because it wasn't clear to me that it was fake. The reason for its conception was to raise awareness of the prevalence of domestic violence. As far as I know this campaign was only in Amsterdam.
I found this on the company that made the commercial, Leo Burnett, and I had to further research it because it wasn't clear to me that it was fake. The reason for its conception was to raise awareness of the prevalence of domestic violence. As far as I know this campaign was only in Amsterdam.
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