Thursday, March 29, 2012

Hunger Games, affective labour, femininity, and compulsory heterosexuality

An excellent analysis of the ways the film emphasizes the social construction of the feminine.

The Hunger Games Snuggie and 8 Other Dubious Tie-in Products

http://theweek.com/article/slide/225781/the-hunger-games-snuggie-and-8-other-dubious-tie-in-products

Hegemony, or who gets to determine what is 'appropriate' viewing for children

http://www.salon.com/2012/03/28/why_the_mpaa_doesnt_want_your_kid_to_see_bully/

"While the MPAA board pretends to be a source of neutral and non-ideological advice to parents, it all too often reveals itself to be a velvet-glove censorship agency, seemingly devoted to reactionary and defensive cultural standards. In the “Bully” case, the board has ended up doing what it usually does: favoring the strong against the weak, further marginalizing the marginalized, and enforcing a version of “family values” that has all sorts of unspoken stereotypes about gender and sexuality and race and other things baked into it"

Reading: The New Girl Power

http://www.salon.com/2012/03/26/the_new_girl_power/


The record-setting opening weekend of The Hunger Games shows the cultural clout of young female readers. The real story of this weekend’s record-breaking box office returns for the movie version of “The Hunger Games” is the awesome cultural power of young readers, especially young girls.



Why Panem's dystopia is so compelling

The Hunger Games | On Point with Tom Ashbrook

onpoint.wbur.org/2012/03/23/hunger-games
 Is this a generation grappling with the rough world they're being left? This hour, On Point: inside the compelling dystopia of The Hunger Games.

Tuesday, March 27, 2012

The Male Gaze

Here is an article that's caused a lot of discussion on the internet. A male journalist proclaims that the female body is consumable, as the title states: "Why men can't -- and shouldn't -- stop staring at women."


http://www.theglobeandmail.com/life/relationships/why-men-cant-and-shouldnt-stop-staring-at-women/article2379872/singlepage/#articlecontent


This is one of the responses to Ian Brown's article, a satirical piece from the site Jezebel:
http://jezebel.com/5896523/the-top-29-reasons-why-its-okay-to-creepily-stare-at-womens-butts?utm_campaign=socialflow_jezebel_facebook&utm_source=jezebel_facebook&utm_medium=socialflow

Monday, March 26, 2012

Cosmetic Line for the Physically Abused -- Amsterdam

The Dutch police produced this advertisement for a fictitious cosmetic line called "my secrets," a makeup line designed for physically abused women. Fake projects include a sterilizing moisturizer to clean dry blood wounds and a black eye eye shadow kit to hid a black eye as a trendy smokey eye.

I found this on the company that made the commercial, Leo Burnett, and I had to further research it because it wasn't clear to me that it was fake. The reason for its conception was to raise awareness of the prevalence of domestic violence. As far as I know this campaign was only in Amsterdam.